Every sphere has its own set of norms and social etiquette, and that applies to the world of social media. Every platform has its own inherent culture, approving certain types of tone, register and behaviour while frowning upon others. For example, informal speech with a playful personality, tinged with modern-day references is an appropriate way to speak on Facebook and Twitter. Similarly, memes and interesting pictures are tools to capture your audiences on Instagram. However, language has to be a little dressed up before published on Linkedin. Are you aware of the nuances across the different platforms? Are you able to move with the groove or do you stand out like the new kid on the block? Here are some helpful tips to help you navigate the ways of an adept social media business user!
Social Media Etiquettes For The Management Of Your Business Accounts
1. Complete your social media profile
Research has shown that the first impression forms within the first 8 seconds of meeting someone for the first time. This applies to your social media page as well. The text and images published speak volumes about you and your company. As such, having an uncompleted social media profile (photo included!) is a social media faux pas, as it greatly diminishes a company’s image of professionalism and credibility. Choose a name that clearly identifies your business, and thoughtfully fill in the fields on your page, paying particular attention to the “about” section, location and contact number. Use a high definition logo and cover photo to establish your page as a reliable and legitimate one that welcomes viewers to understand more about your company.
2. Use automation with caution
With the advancement of technology comes the temptation of sitting back as your artificial intelligence sort out all the tedious work. However, be wary of automated replies on Twitter DMs, Facebook messages or Instagram comments. An automated response tells the audience that your company does not value the interaction, and also reveals the lack of interest in listening to their concerns. On the contrary, nothing draws the audience in like a sincere and genuine reply that addresses their problem. Therefore, strive to infuse a personal touch to your replies, even in the cases of bulk message scheduling.
Also, try varying the type of content published on your business page. This offers a variety of knowledge to your audience, and also show that you are not a robot churning out a barrage of similar data. A diversity of topics covered also showcase your brand as an informed and knowledgeable one.
3. Invest in a few platforms rather than being everywhere at once
Instead of being moderately active on multiple social media sites, it is wiser to devote your effort and energy to a few selected one, especially if your business is newly-established on social media. Stretching yourself across multiple platforms may compromise your quality of interaction offered to your audiences, and also diminish your ability to respond quickly to negative comments that affect your business and reputation. Based on a research on Econsultancy, 53 percent of the customers who pose a question to companies on Twitter expect a reply within the hour. This statistic stands at 72 percent if the comment made was a complaint.
4. Is your grammar and spelling on point?
Many times, what you say is just as important as how you say it. Errors in grammar and spelling reveal a lack of professionalism, and also a general attitude of carelessness that significantly discounts your professional image. Before publishing any text, paste them on a word doc for the system to flag up grammatical and spelling errors. A misplaced apostrophe, extra letter, or a punctuality mark used incorrectly may be more jarring than you think.
5. Create shareable content packed with value
As you browse your newsfeed, what influences your decision to click on a link? Ultimately, it boils down to the value it provides, in terms of entertainment or education. Thus, a successful business account inspires its readers to glean knowledge from its writing, and motivates these convinced parties to share the content with their own network. Doing so raises greater brand awareness about the company, giving the company a boost! Plan before writing, and proceed with your readers’ best interest in mind- how your writing can value-add to their lives or businesses.
6. Business and pleasure don’t go hand in hand
Needless to say, selfies or other fragments of personal information have no place on your business page. However, toggling between one’s personal and business account on the same device (i.e handphone) introduces the possibility of publishing on the wrong account. Hence, taking a moments to check if you’re posting on the correct account is always worthwhile. Otherwise, a page manager app that does away with the need for signing in and out of accounts is another method to make sure the nightmare of publishing on the wrong account never happen to you.
Sounds like hard work? Sip a cup of tea and let the experts get to work. Let InnoSavv establish and maintain your online presence on Facebook with our Facebook Management experts! This service includes the posting of engaging content, Facebook ads, monitoring of customer response and distillation of progress reports for you to stay on top of your business!