Ever wondered why those hours of brainstorming and meticulous planning don't translate into improvement in sales? The reason could be one or more of these factors! This time, we've summarized the biggest mis...

There are many sparks that could ignite the fuse leading to the bomb named ‘social media disaster’. These include careless E-mails, misinformation on your social media pages, misdirected marketing campai...

Have you heard of the saying that it’s harder to maintain than to attain? This rings true for customer retention as well! With a wide number of competitors becoming increasingly social media savvy, keepi...

Brace your business for Facebook’s new algorithm. With this new system, person-to-person interaction will be in focus on the platform. This means that personal content will be valued and prioritized above ad...

Website traffic is a vital indicator and fuel for business growth. Traffic sheds light on intriguing consumer habits that can reflect on the effectiveness of your marketing tactics, and how they can be f...

With the plethora of information made available through the web, making oneself seen and heard on the web can be a challenging endeavor. This proves to be even more difficult for companies reaching out t...